Competency Group: Business
Description: Benchmarking is used world wide as a means of examining how a company can be evaluated against other similar companies. This matrix allows a project manager to create a list of headings whereby valuable information about company can be compared against competitors to reveal strengths and weaknesses of the company.
Citation for Description: Described by authors
Units: Identification and comparison of company attributes.
Advantages: Creates an understanding of competing companies in the market.
Limitations: Can be difficult to identify data sources and must be updated regularly.
Target Audience: Top management, Marketing, R&D
Relevant to Universal Design: No
Stages and Steps: 2.2, 4.3, 4.6, 4.13
Free Resource: Competitive Benchmarking Research. (n.d.). Retrieved from http://www.decisiontec.com/competit.htm
Free Resource: DRM Associations. (1999). Benchmarking Product Development. Retrieved from http://www.npd-solutions.com/bmpd.html