The Emotional Side of Public Health
(April 10, 2008)
The accepted view among professionals in the public health field has long been that if people perceive that the benefits of eating right and exercising outweigh the costs, they will engage in healthy behaviors. But a UB psychologist working in the School of Public Health and Health Professions (SPHHP) says this perspective leaves out one of the most important factors when it comes to how people make decisions: emotions.