Our Brand is Our Story

UB is an extraordinary institution in an incredible city we're proud to call home.

While we are the largest and most comprehensive university in the SUNY system, nothing about our institution is interchangeable with any other. UB has the power to educate and inspire, and so does our story. 

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SPHHP Department and Unit Lockups

Our new branded logos directly support and further the university’s mission, and serve to reinforce and elevate the strength of the brand.

University Brand Mark and Lockups

The university's primary mark represents the strength and power of our academics. This is the university’s logo and most recognizable mark. It must be presented in its original format, never altered or manipulated, in all communications.

For Digital Use

For Print Use

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