Our Brand is Our Story

UB is an extraordinary institution in an incredible city we're proud to call home.

While we are the largest and most comprehensive university in the SUNY system, nothing about our institution is interchangeable with any other. UB has the power to educate and inspire, and so does our story. 

A single, unified identity and language will help propel our university and school forward. And with a common nomenclature and hierarchy, we can deliver the brand clearly and compellingly. Therefore past references to the university as SUNY Buffalo and University of Buffalo can no longer be used. In support of our unified brand initiative, the university should be referred to as the University at Buffalo, using the official name directives below.

Official Legal Name State University of New York at Buffalo Used on legal documents such as contracts, diplomas, formal agreements and proposals.
Formal Academic Name

University at Buffalo

 
Informal Academic Name UB  
Formal Academic Name with State University of New York (SUNY) Modifier

University at Buffalo, The State University of New York

 

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