Our Brand is Our Story

UB is an extraordinary institution in an incredible city we're proud to call home.

While we are the largest and most comprehensive university in the SUNY system, nothing about our institution is interchangeable with any other. UB has the power to educate and inspire, and so does our story. 




UB has given thoughtful review to the university’s color palette to further strengthen our messaging platform to create uniformity and distinctiveness. These color options are the only colors SPHHP messaging, marketing and outreach materials may use. The percent of colors used and the application of these colors cannot be altered.

Primary Palette: UB Blue and Hayes Hall White

UB’s signature blue and white dates back to 1886, 40 years after the School of Medicine was established. Our blue and white have undergone many iterations over the last 130-plus years, but they endure to this day, representing the University at Buffalo at the highest level.

UB Blue

CMYK: 100/53/0/0
RGB: 0/91/187
PMS: 2935
HEX: #005bbb

Hayes Hall White

CMYK: 0/0/0/0
RGB: 255/255/255
PMS: White
HEX: #ffffff  

Secondary Palette: Supporting Colors

Although our color system is monochromatic, we understand that, in certain instances, other colors need to be used. For those circumstances, we have developed this set of secondary colors.

These colors should be used occasionally and sparingly. Under no circumstances should any of them become the predominant color for a school, center, institute or department.

Letchworth Autumn

CMYK: 0/72/70/0
PMS: 7416
RGB: 229/106/84
HEX: #e56a54

Lake LaSalle

CMYK: 66/0/39/0
PMS: 3265
RGB: 0/166/156
HEX: #00a69c

Olmsted Green

CMYK: 56/2/78/5
PMS: 7489
RGB: 109/160/75
HEX: #6da04b

Harriman Blue*

CMYK: 100/30/19/76
PMS: 3035
RGB: 0/47/86
HEX: #002f56

Solar Strand

CMYK: 0/19/89/0
PMS: 123
RGB: 255/199/44
HEX: #ffc72c

Capen Brick*

CMYK: 8/92/100/33
PMS: 484
RGB: 153/0/0
HEX: #990000 

Niagara Whirpool*

CMYK: 96/9/32/29
PMS: 7474
RGB: 0/101/112
HEX: #006570

Baird Point

CMYK: 5/11/8/12
PMS: 434
RGB: 228/228/228
HEX: #e4e4e4

Griener Green

CMYK: 10/0/95/0
PMS: 396
RGB: 235/236/0
HEX: #ebec00

Bronze Buffalo

CMYK: 9/35/98/30
PMS: 1255
RGB: 173/132/31
HEX: #ad841f

Victor E. Blue

CMYK: 67/2/0/0
PMS: 298
RGB: 47/159/208
HEX: #2f9fd0

Putnam Gray*

CMYK: 30/22/17/57
RGB: 102/102/102
HEX: #666666

* Colors noted with an asterisk are suitable to be used in text on a white background on the web.


No values other than those listed on this page should be used. Tints and shades of these colors are not permitted.