UB is an extraordinary institution in an incredible city we're proud to call home.
While we are the largest and most comprehensive university in the SUNY system, nothing about our institution is interchangeable with any other. UB has the power to educate and inspire, and so does our story.
UB has given thoughtful review to the university’s color palette to further strengthen our messaging platform to create uniformity and distinctiveness. These color options are the only colors SPHHP messaging, marketing and outreach materials may use. The percent of colors used and the application of these colors cannot be altered.
UB’s signature blue and white dates back to 1886, 40 years after the School of Medicine was established. Our blue and white have undergone many iterations over the last 130-plus years, but they endure to this day, representing the University at Buffalo at the highest level.
Although our color system is monochromatic, we understand that, in certain instances, other colors need to be used. For those circumstances, we have developed this set of secondary colors.
These colors should be used occasionally and sparingly. Under no circumstances should any of them become the predominant color for a school, center, institute or department.
PMS: COOL GRAY 9
* Colors noted with an asterisk are suitable to be used in text on a white background on the web.
No values other than those listed on this page should be used. Tints and shades of these colors are not permitted.