WNED ThinkBright and Well Anti-Obesity Initiative

Obesity is a health crisis of epic proportion facing our society today. It is a major risk factor and the underlying cause of many fatal and life-altering medical conditions, including heart disease, diabetes, cancer, and osteoarthritis. The challenge in combating obesity lies in finding a way to bridge the gap between knowledge and action – to not just educate people on what they need to do to prevent or reverse obesity, but to also empower and motivate them to carry out the solutions.

Through the ThinkBright and Well anti-obesity initiative, WNED and its lead partners – the P2 Collaborative of Western New York, Erie 1 BOCES Division of Community Youth Development and Student Support Services, and the University at Buffalo School of Public Health and Health Professions – will employ a "ground up approach to community health organizing" designed to:

  • Motivate children and adults to adopt healthy habits and behaviors
  • Empower individuals to become informed, active partners in their health care
  • Develop grassroots leaders in neighborhoods who will mobilize the citizenry to develop meaningful solutions to local health challenges, in collaboration with health and community organizations

The University at Buffalo's School of Public Health and Health Professions has expertise in many areas related to the initiative, including nutrition, exercise, and health behavior change that will be harnessed in the evaluation of the initiative's programs and services and to define success and determine what measures or benchmarks will be monitored to ensure the project has made progress over the course of the program.