Full citation

McCarthy, I.P., Tsinopoulos, C., Allen, P., & Rose-Anderssen, C. (2006). New Product Development as a Complex Adaptive System of Decisions. Journal of Product Innovation Management, 23(5), 437-456.

Format: Peer-reviewed article

Type: Experience

Experience level of reader: Fundamental

Annotation: This article considers the NPD process to be a complex adaptive system, which may employ components of linear, recursive, and chaotic frameworks depending on the level of innovativeness required by a project. Results suggest that a "one-size-fits-all" approach is not appropriate for all projects. Managers should consider the level of innovation required- incremental to radical- and tailor their NPD process to fit.

Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees)

Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers, Researchers

Knowledge user level addressed by the literature: Organization

This article uses the Commercial Devices and Services version of the NtK Model

Primary Findings

Model: "...if the rules and procedures from past NPD projects are simly applied to future projects that have new innovation and market expectations, then this contingency ignorance is likely to lead to NPD system behavior and innovation outcomes that are inappropriate in terms of cost, time and level of novelty."
3 case studies.