McGrath, M.E. (1998). Revving Up Product Development. Electronic Business, 24(1), 36.
Format: Peer-reviewed article
Type: Research — Non-experimental
Experience level of reader: Fundamental
Annotation: Report on a benchmarking survey on the NPD process, showing that more sophisticated NPD processes have higher annual increases in revenue from new products.
Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees)
Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers
Knowledge user level addressed by the literature: Organization
This article uses the Commercial Devices and Services version of the NtK Model
Model: More sophisticated NPD processes generate more growth in sales revenue from new products. Product development is seen as engine of growth for high-tech companies, as the nexus of research, development, sales and marketing.
Benchmarking study of 288 businesses from seven industries.