Full citation

Sim, E.W., Griffin, A., Price, R.L., & Vojak, B.A. (2007). Exploring Differences between Inventors, Champions, Implementers and Innovators in Creating and Developing New Products in Large, Mature Firms. Creativity and Innovation Management, 16(4), 422-436.

Format: Peer-reviewed article

Type: Research — Non-experimental

Experience level of reader: Fundamental

Annotation: A survey was conducted with 9 members of a large organization to identify the characteristics of successful inventors, champions, implementers, and innovators. Results reveal that these four groups each utilize unique skill sets, and have differing capacities for handling technological and market uncertainty. Using this knowledge firms can enhance their levels of success by assigning roles that take advantage of each type of individual's strengths, and ensuring that each group is managed appropriately.

Setting(s) to which the reported activities/findings are relevant: Large business, University

Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers, Researchers

Knowledge user level addressed by the literature: Organization

This article uses the Commercial Devices and Services version of the NtK Model

Primary Findings

Tip: Matching new product development tasks to employee interests and strengths helps to ensure that those tasks will be appropriately handled. Employees who possess traits associated with inventors thrive in R&D environments; those who act as champions do well during the opportunity recognition phase; those who are project implementers are best placed in project execution roles; while serial innovators do well throughout the entire process.
Survey data.
Occurrence of finding within the model: Step 3.1, Step 4.10, Step 1.5, Step 4.1, Step 4.6