Full citation

Soota, T., Singh, H., & Mishra, R. (2008). Defining Characteristics for Product Development Using Quality Function Deployment: A Case Study on Indian Bikes. Quality Engineering, 20(2), 195-208.

Format: Peer-reviewed article

Type: Experience

Experience level of reader: Fundamental

Annotation: Describes the combination of two decision-based design methods- quality function deployment and the analytical network process method. The application of these methods aids new product developers in understanding how to modify engineering characteristics to better match consumer needs. A case study example is presented with actual data.

Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees)

Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers

Knowledge user level addressed by the literature: Organization

This article uses the Commercial Devices and Services version of the NtK Model

Primary Findings

Tip: To better match engineering characteristics of a product with consumer needs, combine the analytical hierarchy process with quality function deployment. Basic steps include systematically gathering consumer needs; performing a pairwise comparison of consumer needs using the eigenvector method; developing relationship ratings between engineering characteristics and consumer needs; developing a modified house of quality; utilizing a normalization procedure to establish correlations; evaluating the modified house of quality to find the weighted priority of engineering characteristics; and evaluating the proportion of engineering characteristics satisfying consumer needs.
Occurrence of finding within the model: Step 4.12