Full citation

Buyukozkan, G, A. Byakasoglu, T. Dereli. (2007). Integration of Internet and web-based tools in new product development process. Production Planning and Control, 18(1), 44-53.

Format: Peer-reviewed article

Type: Experience

Experience level of reader: Advanced

Annotation: Internet and web-based tools can facilitate the NPD process, and are increasingly necessary as markets shift from mass production to mass customization. Article includes summary of such tools and offers guidelines for integrating them into the NPD process.

Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees)

Knowledge user(s) to whom the piece of literature may be relevant: Brokers, Manufacturers

Knowledge user level addressed by the literature: Organization

This article uses the Commercial Devices and Services version of the NtK Model

Primary Findings

Primary Models:

  • The NPD process integrates a set of activity stages ranging from three to more than a dozen. However, the number of stages is irrelevant as the activity described hardly varies between models. All NPD requires idea conceptualization, selection, development, testing and market launch.
    Literature review, author's experience and case studies.
  • The NPD process can be summarized as follows: Idea Generation (Stage 1); Idea Screening (Stage 2); Feasibility Analysis (Stage 3-4); Product Design (Stage 5); Testing and Validation (Stage 6); Manufacturing (Stage 7); Commercialization (Stages 8-9).
    Literature review, author's experience and case studies.

Primary Method:

e-R&D: More than one third of businesses use cyberspace for everything from finance to virtual prototyping. Penetration in corporate research is greater with 80% of engineers using the Internet for gathering procurement information, and 95% of researchers use the Internet to improve their design and development work.
Literature review, author's experience and case studies.
Occurrence of finding within the model: Stage 2, Stage 3, Stage 4

Secondary Findings

Secondary Carriers:

  • Web-enabled market research or e-voice of the customer could improve product developers ability to ascertain customers reactions throughout the entire design process and even monitor the product as it is being used. (Coulter, et al. [2002])
    Occurrence of finding within the model: Step 4.11, Step 2.2, Step 1.1
  • A review of recent publications indicates that companies are using new information and communication technologies in their NPD processes to accelerate NPD, increase productivity, facilitate collaboration and coordination of NPD teams, provide versatility, create and share new product knowledge, improve new product decisions, and help generate superior products. (Ozer, 2004)