Full citation

van Oorschot, K.E., Bertrand, J.W.M., & Rutte, C.G. (2005). Field Studies into the Dynamics of Product Development Tasks. International Journal of Operations & Production Management, 25(8), 720-739.

Format: Peer-reviewed article

Type: Research — Non-experimental

Experience level of reader: Fundamental

Annotation: Field studies to determine which NPD characteristics add to later time to market and/or low product functionality of newly developed products.

Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees)

Knowledge user(s) to whom the piece of literature may be relevant: Brokers, Manufacturers

Knowledge user level addressed by the literature: Individual

This article uses the Commercial Devices and Services version of the NtK Model

Primary Findings

Barrier: Three different sources of unpredictability which adversely impact time to market and/or product quality: 1) Usual uncertainty about the duration of a design process; 2) Unexpected technological challenges; 3) Changes in product specifications particularly those that cascade across multiple components.
Three exploratory field studies.
Occurrence of finding within the model: Stage 7