Full citation

Gemser, G., & Leenders, M.A.A.M. (2001). How Integrating Industrial Design in the Product Development Process Impacts on Company Performance. Journal of Product Innovation Management, 18(1), 28-38.

Format: Peer-reviewed article

Type: Research — Non-experimental

Experience level of reader: Advanced

Annotation: Industrial design is defined as the activity that transforms a set of product requirements into a configuration of materials, elements and components. Industrial design improves products, but its role is contingent on the state of the technology, the company's competitive position, and the degree of innovation applied to the project.

Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees), University

Knowledge user(s) to whom the piece of literature may be relevant: Brokers, Manufacturers

Knowledge user level addressed by the literature: Organization

This article uses the Commercial Devices and Services version of the NtK Model

Primary Findings

Model: Industrial Design is an approach to NPD that transforms a set of product requirements into a configuration of materials, elements and components. This systematic process improves a product's appearance, user friendliness, ease of manufacture, efficient use of materials and functional performance.
Literature review and semi-structured questionnaires completed by manufacturing firms (n = 47).

Method: Management should explicitly take into account industry developments when deciding on the level of investment in industrial design. Industrial design's positive impact on company performance is highest when the strategy of integrating this approach into NPD is relatively new for the industry involved.
Literature review and semi-structured questionnaires completed by manufacturing firms (n = 47).
Occurrence of finding within the model: Stage 5, Stage 6

Secondary Findings

Methods:

  • More than simply the creation of pleasing product shapes and styles, the industrial design role in product development can be viewed as a communicator of a firm's quality image and product integrity. (Yamamoto & Lambert [1994])
    Occurrence of finding within the model: Stage 5, Stage 6
  • Industrial design is a strategic tool enabling marketers to match customer requirements to a product's performance, quality, durability, appearance and price. (Kotler & Rath [1984])
    Occurrence of finding within the model: Stage 5, Stage 6
  • Industrial design relates to aesthetics but also ergonomics, ease of manufacture, efficient use of materials and product performance. (Group Bernard Juilhet [1995])
    Occurrence of finding within the model: Stage 5, Stage 6