Full citation

de Weerd-Nederhof, P. C., Visscher, K., Altena, J., & Fisscher, O. A. M. (2008). Operational effectiveness and strategic flexibility: scales for performance assessment of new product development systems. International Journal of Technology Management, 44(3/4), 354-372.

Format: Peer-reviewed article

Type: Research — Non-experimental

Experience level of reader: Fundamental

Annotation: The authors of this article constructed a subjective assessment tool for the operational effectiveness and strategic flexibility of new product development systems. The reliability test on all but 2 items were positive with Cronbach's alpha above 0.70. The scale items were preliminarily tested on 29 Dutch NPD managers. Results found a significant correlation between product concept effectiveness and new product development process effectiveness.

Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees)

Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers, Researchers

Knowledge user level addressed by the literature: Sector

This article uses the Commercial Devices and Services version of the NtK Model

Primary Findings

Measure: Assessment to identify the current and future new product development performance of a firm.
Occurrence of finding within the model: Step 9.3

Tip: Exploit current firm capabilities to obtain operational effectiveness with new product development systems.

Secondary Findings

Carrier: Consider adopting ambidextrous organizational forms and semi-or quasi structures to overcome the problems associated with dynamic capabilities which speed exploitation and efficiency. (Brown & Eisenhardt [1995], O'Reilly & Tushman [2004], Schoonhoven & Jellinek [1990], Van Looy et al. [2005])

Measure: Short term financial performance assessment of a new product development project. (Brentani & Kleinschmidt [2004])
Occurrence of finding within the model: Step 8.2

Tip: Focus on identifying a clear product concept with unique benefits, as well as the quality and cost of production in order to succeed with new product development performance. (Brown & Eisenhardt [1995])
Occurrence of finding within the model: Step 4.12, Step 2.2, Step 2.1