By understanding how individuals think about and make decisions regarding health behaviors, we can develop more effective ways of encouraging behavior changes.
Principal Investigator: Marc T. Kiviniemi, PhD
Funding Agency: National Cancer Institute (NCI)
Abstract: The overarching goal of this project was to
better understand how people’s affective associations with
foods and with physical activity behaviors influence their
behavioral choices. The project also explored how affective
associations relate to traditional social cognitive constructs
examined in health decision making and how the interplay of
cognitive and affective influences relates to behavioral choice.
The project involved a systematic research program of both
community-based survey studies and laboratory-based