Government-sponsored R&D projects are most likely to result
in successful new products when marketplace needs and business
viability considerations are addressed early and often throughout
the project. To do this, it is important to talk to
manufacturing partners, understand the size and characteristics of
the target population (i.e. target market), and know what makes
your (proposed) solution superior to existing alternatives (i.e.
your competitive advantage).
Read about manufacturers’ perspectives on working with grantees and inventors, and learn about opportunities to conduct R&D.
Locate resources that will help you better understand and describe a particular target population.
Review products to ensure that new work improves upon available solutions, rather than reinventing products or features that already exist in the marketplace.