Government-sponsored R&D projects are most likely to result in successful new products when marketplace needs and business viability considerations are addressed early and often throughout the project. To do this, it is important to talk to manufacturing partners, understand the size and characteristics of the target population (i.e. target market), and know what makes your (proposed) solution superior to existing alternatives (i.e. your competitive advantage).
Read about manufacturers’ perspectives on working with grantees and inventors, and learn about opportunities to conduct R&D.
Locate resources that will help you better understand and describe a particular target population.
Review companies and their product lines to identify collaborators and competitors.