Finalize completed software version 1.0 including application name, content and layout.
Key question to answer in Activity Stage 6: Does the project have a mechanism to track download activity, and to collect feedback on functional utility and beneficial impact?
Finalize distribution logistics, marketing and promotion plan.
Include professional and social network dissemination. Key question: What is the least flexible component of plan — Schedule, Scope, or Budget/human resources?
Generate post-launch evaluation plan.
Determine how to obtain feedback on Freeware value, performance, accessibility and usability issues.
Post Freeware software application in targeted locations. Initiate planned marketing media through Freeware distribution channels.
Implement roll out through planned media, channels and partners.
Monitor performance, troubleshoot problems from host or users and provide continuing support according to plan.
Correct technical bugs or revise software code to ensure quality and compatibility with related hardware/software systems.
Review Freeware performance against expectations and assess overall utility to users.
Conduct an efficacy study to document and demonstrate beneficial impacts for users.
Project leaders review performance data to inform future decisions. If yes, continue offering and supporting Freeware until a pre-determined date or milestone to revisit Decision Gate 6. If no, decide if Freeware requires new enabling technology (re-initiate Invention Phase II), new conceptualization (re-initiate Discovery Phase I) or simple abandonment — promote accomplishments through continued KT activities.
Note: The NtK Model for Freeware contains Stages, Steps and Gates that may vary across the five sub-categories, as described in the five columns below.
|Freeware||Fee App||Freemium/>$5||Free DIY||Fee DIY/Training|
|Rarely performed||Fundamental if depending on this as a revenue stream. Otherwise it's always intended, but very rarely implemented||Essential as part of the plan to convert free users to premium services. This can also include upping the ante on free services to thwart encroachment by competition||Rarely performed||Essential as part of the plan to advertise/ inform past subscribers on new materials and resources. This can also help improving positioning relative to other training delivery methodologies|