Step 9.1

Continue production, monitoring and support.

Primary Findings

Secondary Findings

Primary findings

Barriers

Private sector partners must manage use of the developed product over time. 
Non-experimental study
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Relationships created for R&D outnumber similar efforts for commercializtion and post-launch support. 
Case study findings
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Carriers

The innovation process yields commercialization untapped networks.
Case study findings
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Successful adaptation is linked to availability of user support such as training, customer service, and local repair techs.
Case study findings
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Methods

Complex technologies require a collaborative approach for successful innovation and diffusion. Minimizing the level of innovation system uncertainty should be a focus of collaboration to identify needs, demonstrate the value of technologies, and work together to design and deliver post-purchase support. 
Case study findings
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Follow up on customer suggestions; conduct formal interviews, review warranty reports, conduct on-site meetings and product reviews
Survey.
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Utilization of market research early in the new product development process, and continuing throughout the entire development phase is critical to ensuring success.
Survey data.
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Voice of the Customer Information as a Best Practice for the NPD process: 1) Market and buyer behavior studies are a valuable source of information for planning the market launch. 2) Market research as a tool to help define the product. 3) The customer or user ought to be an integral part of the Development process. 4) Identification of customers or users real or un-articulated needs and their problems, is considered fundamental to voice-of-the-customer research, and should be a key input to product design. 5) Working with highly innovative users or customers.
A quantitative survey of 105 business units, supported by team's experience in NPD modeling, consultation, application and analysis.
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Secondary findings

Tips

Use the Internet to assist with customer and product support. Train salespeople and provide them answers to product questions online.
Source: The Baan Company: Case Study (2002), FileNew Corp: Case Study (2002), Tompkins Group: Case Study (2002). In: Ozer, M. (2003)

When conducing evaluations, keep in mind that customers are likely to retain or switch suppliers on the basis of service (55%), quality (7%), or price (7%).
Source: Forum Corporation, 1988. In: Datar, S., Jordan, C.C., Kekre, S., Rajiv, S. & Srinivasan, K. (1997)