Tip 1.3

Consider resources, timelines, and partners when defining path to market.

Primary findings

Secondary findings

Primary findings

Carriers

When small businesses co-locate in a university research and development setting, it tends to increase the company’s awareness of their core competencies and strengths and weaknesses — in a realistic manner.
Literature review and longitudinal case study results.
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Methods

Best practice companies that know the value of starting with a strategy include a defined financial growth gap that sets up the revenue, margin, or profit parameters new products are to fill over a three-to five-year time frame. This scope of effort becomes informative for also determining the magnitude of resources that will be needed.
Authors experience
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To increase a new product development project's speed, set clearer schedules and time goals, assign team members who have been with the organization longer, and overlap stages to execute projects in parallel.
Survey of 75 new product development projects.
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Utilization of tools and formal methods for integrated product development, such as integrated technical tools, and standardized new product development processes can improve project performance by reducing failures and improving development time.
Meta analysis of 6 studies
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Tips

If the integrated KT approach (which leverages the involvement of key stakeholders from research inception to completion) is being applied in multiple locations, ensure that adequate time and funding are included. Detailed advance planning and coordinated travel activities optimize funding requirements.
Applying integrated KT in Mental Health research.
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If the integrated KT approach (which leverages the involvement of key stakeholders from research inception to completion) is being considered, ensure that the researcher understands they will have to share control of the project, with non-scientific stakeholders that may have a very different world view.
Applying integrated KT in Mental Health research.
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If the integrated KT approach (which leverages the involvement of key stakeholders from research inception to completion) is used, ensure that stakeholders that may rely upon the study results for policy-related decision-making are aware they will have to wait until the end of the study to access the results. If there are timing misalignments, alternate reporting strategies may be developed in the early stages of the study.
Applying integrated KT in Mental Health research.
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Knowledge brokers can act as bridging agents, helping researchers to understand stakeholders and their environment and helping stakeholders to understand researchers and the research project – and the mutual benefits associated with their involvement. Knowledge brokering is demanding and often difficult work. Knowledge brokers can benefit from the availability of a formal support infrastructure, adequate resourcing, and allocations of time that enable them to build and sustain an understanding of researcher and stakeholders operations. Knowledge brokers may also be good candidates for co-authorship of scholarly papers and co-presenters at workshops or conferences.
Lessons learned from close researcher-stakeholder partnerships.
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Manufacturing units should have personnel that is dedicated specfically to new product development, and is not involved in general operations.
Interviews with four high-tech firms.
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New product development speed can be improved in radical products by appointing a variety of low-level champions. Whereas, speed will improve for incremental product by appointing fewer, but more powerful champions.
Survey of 75 new product development projects.
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One of the benefits of stakeholder involvement in research projects is that they can learn about research. Learning can be evidence-oriented (e.g., stakeholder appreciation of research techniques and application of research findings, etc.), process-oriented (e.g., greater stakeholder awareness of data/information/knowledge sources and access protocols) attitude-oriented (e.g., a change in stakeholder views about, involvement in, and expectations of research projects and deliverables). While the researcher and stakeholders are typically explicitly focused on the evidence-oriented aspects of the project, the process- and attitude-oriented aspects may be particularly empowering and transformative for stakeholders. Indirect value may also be accrued when stakeholders take the opportunity to apply these learnings to the benefit of their own organizational contexts.
Project evaluation findings.
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One of the policies or practices a university should consider when embarking on the establishment of a spinoff company with industry to effect knowledge/technology transfer is the strict definition of the boundaries of the spinoff, its funding sources, and participants.
Literature review.
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One of the policies or practices a university should consider when embarking on the establishment of a spinoff company with industry to effect knowledge/technology transfer is to clearly establish criteria regarding responsibilities associated with spinoff losses or debt.
Literature review.
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Open strategies- involving synertistic technology use, an external technology orientation, product diversification, and focus on new customer acquisition are more appropriate in highly changing and uncertain environments. Also, open technology strategies tend to be associated with more technological success. A closed strategy involving isolated technology use, an internal technology orientation, product modification approach, and focus on existing customers- is more appropriate in stable and predictable environments. Closed strategies may lead to more efficient use of existing resources.
Survey of 171 firms.
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Research execution: Integrated KT Plan – Timeline and Content: For the research design, active research and study completion phases, the plan identifies the respective stakeholders, their reason for inclusion and their contribution to the study.
Applying integrated KT in Mental Health research.
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Researchers can benefit from establishing ongoing partnerships with key knowledge users (stakeholder groups). For multi-year research projects, researchers can benefit from convening regular meetings or workshops that allow stakeholders to learn about the progress of the project, exchange ideas, and discuss and resolve any new or emerging issues.
Lessons learned from close researcher-stakeholder partnerships.
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Resource deficiency is a major problem for many organizations, despite the fact that the provision of sufficient resources is one of the stronger factors distinguishing best from worst performers. In particular, marketing and sales often find that they lack needed resources, while technical resources are deemed barely adequate.
Survey of 105 U.S. companies
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Too much multi-tasking occurs among members of new product development teams- too many projects, too much other work, a lack of focus, and a lack of a dedicated effort to their new product development projects. The results are quite negative- the ability to focus and dedicate resources is one of the important drivers of new product development performance. Resource allocation and focus must be a top priority if the goals of reduced time to market and quality of execution are to be realized.
Survey of 105 U.S. companies
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Secondary findings

Carriers

Typically, the more resources a researchers invests in knowledge utilization (e.g., models such as, push [production-oriented], pull [knowledge user driven], dissemination [circulation-focused], and interaction [researcher-knowledge user exchanges]), the higher the use on research findings.
Source: Landry (2001). In: Ginsburg, L.R., Lewis, S., Zackheim, L. & Casebeer, A. (2207)

Methods

Coordination in this sense refers to the problem of ensuring that scarce development resources are allocated efficiently to the different tasks that must be accomplished, that task deadlines are set appropriately and communicated clearly, and that the sequence of planned activities leads to a total project duration that approaches the minimum possible. In the literature on project management, these problems are typically addressed in terms of PERT charts and 'critical path analysis'
Source: Eppen, Gould, and Schmidt (1993). In: Hoopes, D.G., & Postrel, S. (1999)

Keeping in mind objectives and resource limitations, begin to develop evaluation (go/ no-go) criteria that will be used at the various gates.
Source: Rochford, 1991. In: Carbonell-Foulquie, P., Munuera-Aleman, J. L., & Rodriguez-Escudero, A. I. (2004)

Tips

One factor that can influence a knowledge user’s decision to become involved and play a role in a research project is the amount of their time that will be required.
Source: Ross (2003). In: Ginsburg, L.R., Lewis, S., Zackheim, L. & Casebeer, A. (2207)

One factor that can influence a knowledge user’s decision to become involved and play a role in a research project is the strength of relationship that exists between the knowledge user and the researcher.
Source: Ross (2003). In: Ginsburg, L.R., Lewis, S., Zackheim, L. & Casebeer, A. (2207)

One question researchers should consider when undertaking knowledge dissemination is: Who is the messenger? Attention to messages is enhanced if the audiences regard the messenger as a credible spokesperson.
Source: Reardon (2006). In: Gagnon, M.L. (2011)