Scope of project determines segments of KT4TT model involved with research generating discovery, development generating invention and production generating innovation level outputs.
Assess the viability of the product concept by using the
internet to gather market intelligence and trends. Economic and
demographic data, which is used to predict potential market size,
is easily found on many government and non-government websites.
These sites are also useful when planning to market in unfamiliar
locations, like overseas.
Experiential. Author sites two examples of companies borrowing online ideas from other companies. Other examples are given for marketing in foreign countries.
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