Competency group: Business
Description: Business modeling and value proposition development tools, including an informational website, books, a business modeling software program, and an app.
Citation for Description: Described by authors.
Units: Business model tool results in structured mapping of customer segments, customer relationships, channels, value propositions, key activities, key resources, key partnerships, and cost structure. Value proposition tool results in structured model of a customer segment’s jobs, gains, and pains; and the value proposition’s corresponding gain creators, pain relievers, and products and services.
Advantages: Guides users through answering important business questions. Useful for quickly creating business plans that can easily be reshaped to respond to changes. Allows businesses to remain agile while still creating sensible plans for their product development efforts.
Limitations: Learning curve may be somewhat steep for a first-time user who does not have business experience. However, many guides and tutorials are provided to overcome this barrier.
Target Audience: Top management, Marketing, R & D, Licensing partners
Relevant to Universal Design: No
Stages and Steps:
1.1, 1.2, 1.3, 1.4, 1.5
Free Resource: Strategyzer. (n.d.) From idea to business: Based on the methodology practiced by leading organizations: 6 video episodes by Strategyzer & The Kauffman Foundation. Retrieved from http://fromideatobusiness.strategyzer.com/[/url]
Purchase Resource: Osterwalder, A., Pigneur, Y., BVernarda, G., & Smith, A. (2014). Value proposition design. Hoboken, NJ: John Wiley and Sons, Inc.
Purchase Resource: Osterwalder, A. & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. Hoboken, NJ: John Wiley and Sons, Inc.
Purchase Resource: Strategyzer. (2014). The business model canvas and the value proposition canvas. Retrieved fromhttps://strategyzer.com/canvas