Competency Group: Business
Description: Market structure maps are used to have a visual representation of the competitive environment, including competitors and their products, market segments, and external forces affecting markets.
Citation for Description: Silvester, K.J., Durgee, J.F., McDermott, C.M., & Veryzer, R.W. (2002). Perspective: Integrated Market-Immersion Approach To Teaching New Product Development in Technologically-Oriented Teams. Journal of Product Innovation Management, 19(1), 18-31.
Relevant to Universal Design: Yes
Stages and Steps: 1.2, 2.2