Customer idealized design

Competency Group: Business

Type: Process

Description: Idealized design is a segment of interactive planning and is an organizational development process which enables an organization to get beyond the problem solving mode and unleash their innovative potential. An idealized design of a system is the design its stakeholders would have right now if they could have any system they wanted.

Citation for DescriptionIdealized design.(2011). Retrieved from Environment and Ecology,

Units: Product specifications

Advantages: Helps to gain buy-in from consumers, if they help to design a product. Allows a company to learn from the wisdom of their customers.

Limitations: Can be a very time consuming activity.

Target Audience: Top management, Marketing, R&D

Relevant to Universal Design: Yes

Stages and Steps: 1.1, 1.2, 1.3, 2.2

Free Resource: GlaxoSmithKline. (2006, September). The power of the imagination. GSK Spirit, 16-19. Retrieved from

Purchase Resource: Russell, A. L., Jason, M., & Addison, H. J. (2006). Idealized design: How to dissolve tomorrow's crisis. Pearson Prentice Hall.