Competency Group: Business
Description: Analytical Hierarchy Process (AHP): A decision-making tool for complex, multi-criteria problems where both qualitative and quantitative aspects of a problem need to be incorporated. AHP clusters decision elements according to their common characteristics into a hierarchical structure similar to a family tree or affinity chart. Rather than prescribing a "correct" decision, the AHP helps decision makers find one that best suits their goal and their understanding of the problem. It provides a comprehensive and rational framework for comparing decision alternatives by representing and quantifying their elements, for relating those elements to overall goals, and for evaluating alternative solutions.
Citation for Description: Product Development and Management Association. (2011). The PDMA glossary for new product development. Retrieved from http://onlinelibrary.wiley.com/doi/10.1002/9780470172483.gloss/pdf
Advantages: Allows the gathering of many disparate amounts of information into functional groups.
Limitations: Can be very time consuming and may require expensive outsourcing.
Target Audience: Top management, Marketing, R&D
Relevant to Universal Design: Yes
Stages and Steps: 4.11, 4.12
Free Resource: Hollowell, D. L. (2012). Analytical hierarchy process (AHP): Getting oriented. Retrieved from iSixSigma website: http://www.isixsigma.com/index.php?option=com_k2&view=item&id=177:analytical-hierarchy-process-ahp-%E2%80%93-getting-oriented&Itemid=195.