Mousavi, A., Adl., P. Rakowski, R.T., Gunasekaran, A., & Mirnezami, N. (2001). Customer Optimization Route and Evaluation (CORE) for Product Design. International Journal of Computer Integrated Manufacturing, 14(2), 236-243.

Format: Peer-reviewed article

Type: Experience

Experience level of reader: Advanced

Annotation: CORE is introduced as a practical method to mirror customer's functional requirements within the technical attributes of the product's design. CORE is a model that evaluates and estimates customer satisfaction level regarding product attributes.

Setting(s) to which the reported activities/findings are relevant: Federal lab, Large business, Small business (less than 500 employees), University

Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers, Researchers

Knowledge user level addressed by the literature: Organization

This article uses the Commercial Devices and Services version of the NtK Model

Measure: Customer Optimization Route and Evaluation (CORE) evaluates and estimates customer satisfaction level regarding product attributes. It is designed to assess the quality of the design from the customer's point of view, and deliver a scale and decision-making aid for the manufacturing/service designers to evaluate the complexity of customer preferences towards a proposed design solution.
Conceptual model, instrument creation and application in case study settings.
Occurrence of finding within the model: Stage 4, Stage 5, Stage 6

Method: Based on manufacturer's policy, the CORE instrument can be applied at different stages including design, fabrication or product assembly.
Conceptual model, instrument creation and application in case study settings.
Occurrence of finding within the model: Stage 2, Stage 4, Stage 5, Stage 6, Stage 7

Measure: Quality Function Deployment (QFD) is adopted at the concept level of the design process, to focus design attention on key customer demands and on competitive differentiation. (Salomone [1995])
Occurrence of finding within the model: Stage 2, Stage 4