Effectively recording information from a completed new product
development project will positively impact the product prototype
development and product launch of a future new product development
project, when there is an effective integration of marketing and
research and development during the new project.
Survey. Significant interactions were found between functional integration and recording of past projects and product prototype development proficiency (F=10.69, p<.001), product launch proficiency (F=21.15, p<.001), and technological core competency fit (F=7.89, p<.01).
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Effective, accurate and timely knowledge management which
involves the recording, retrieving, and reviewing of detailed
information on past product development projects will affect
performance of new product development projects.
Source: Lynn, Reily, and Akgun (2000); Lynn, Simpson, and Souder (1997); Lynn, Skov, and Abel (1999). In: Sherman, J. D., Berkowitz, D., & Souder, W. E. (2005)
Information from past product development projects needs to be
classified, sorted and simplified in order to make it useful for
current product development managers.
Source: Adams, Day, and Dougherty (1998). In: Sherman, J. D., Berkowitz, D., & Souder, W. E. (2005)