Tip 3.B

Broadly disseminate tool information and provide multiple access points.

Navigate Findings

Primary findings

Barriers

One of the factors that can impede knowledge translation is a lack of awareness or access to key knowledge and expertise. Indexes, search engines, expertise locators and social networks can help to remove these barriers.
Literature review and conceptual framework development.
(View full citation)

Methods

Involve stakeholders in the development and execution of a comprehensive communication plan. Communication vehicles should be tailored to respective stakeholder groups (e.g., for physicians and other health professionals — private visits to clinic offices, group-based presentations; for educators, care providers, community members, end users and the media — public appearances, including information booths at local malls, storefronts and community exhibits). Other community communication vehicles include newsletters, public awareness campaigns and advertisements. Professional communication includes interactions at local conferences.
Applying integrated KT in Mental Health research.
(View full citation)

Tips

One of the factors that is associated with productive knowledge management (knowledge translation) is that knowledge replication is related to knowledge protection. Knowledge replication is the capacity to identify the attributes of the knowledge that are replicable, how these attributes can be recreated, and the characteristics of the contexts in which they can be replicated successfully. Let’s use the example of replicating practice templates or guidelines. Often, in each new organizational context there are differences between the attributes of the knowledge and the context of the action and decisions described in the templates and guidelines. The knowledge that is shared rarely covers every possible local need. The many idiosyncratic features of the local context make precise replication of templates and guidelines difficult. Knowledge replication should be guided by the attributes of the local context.
Literature review and conceptual framework development.
(View full citation)

One of the factors that is associated with productive knowledge management (knowledge translation) is the presence of internal knowledge mapping and external knowledge acquisition capabilities, which complement each other. Internal knowledge mapping enables an organization to become aware of, and understand what it knows. Knowledge mapping helps an organization to identify knowledge gaps, which may be resolved by internal knowledge creation and/or external knowledge retrieval. External knowledge acquisition enables an organization to identify new sources of knowledge. Skills that are critical to effective knowledge mapping and knowledge acquisition include locating, accessing, valuing and filtering pertinent knowledge; extracting, collecting, distilling, refining, interpreting, packaging and transforming the captured knowledge into usable knowledge; and transferring the usable knowledge within the organization for subsequent use in decision-making or problem solving.
Literature review and conceptual framework development.
(View full citation)

Research networks (and projects) should ensure that they are adequately resourced for broad dissemination of research results.
Lessons from a health research network evaluation.
(View full citation)

Secondary findings

Carriers

When planning, implementing or evaluating a knowledge translation (innovation) process, diffusion theory suggests that one of the factors that can influence the appeal of new knowledge to a potential knowledge user is how the new knowledge is communicated to the potential knowledge user — the effectiveness of communication channels used. As one example, early awareness-raising through interpersonal networks can enhance the speed of circulation and the social mechanisms that promote receptivity to the new knowledge.
Source: Brown, (1968); Van de Ven, Polley, Garud & Venkatarum, (1999); Wejnert, (2002); Valente, (1995); Brink et. al, (1995). In: Ashley, S.R. (2009)

When planning, implementing or evaluating a knowledge translation (innovation) process, diffusion theory suggests that one of the factors that can influence the appeal of new knowledge to a potential knowledge user is its observability. Generally, adoption strength increases with the increased visibility of the new knowledge being applied and benefits demonstrated.
Source: (Rogers, 2003). In: Ashley, S.R. (2009)

Tips

When designing a knowledge translation communication strategy, researchers should consider which communication channels (media) are most applicable and whether the news media should be involved.
Source: Winkler (1985); CRD (1994, 2009); National Center for the Dissemination of Disability Research (1996, 2001); Harmsworth (2001); Scullion (2002); Lavis (2003); Canadian Health Services Research Foundation (2004); European Commission (2004); Carpenter (2005); Bauman (2006); Friese (2009). In: Wilson, P.M., Petticrew, M., Calnan, M. W. & Nazareth, I. (2010)